Tim Tams

Tim Tams are far and away the best Australian biscuit (or cookie to any American readers). A chocolate centre, chocolate wafers and wrapped in chocolate, what could possibly be better? It was always something I would bring back with me from my trips to Australia and also, any visitors were requested to stash a few packets for me when they came over. Mindy and the girls are also both converts - these things truly are amazing. So much so, that we had always wondered why they were not being marketed over here.

Well, now they are! Through the company Pepperidge Farm, Tim Tams (still retaining the name) are being sold exclusively at Target stores in the USA, starting on November 1. I think that if the sales go well, the program will expand. On my way home from work, I stopped in to grab some...still kind of expecting something to go wrong...that they would not be stocked at my local stores or that they would not be exactly the same in some way. However, my fears were unfounded! They are being sold in the USA and they are identical to the Australian version.

On a press release I saw, I found out an interesting fact about Tim Tams:

They hold the title of "world's most popular biscuit" based on per capita consumption. Nearly 1/2 a billion Tim Tams are eaten each year in Australia alone, not bad for a 20 million population.

Now the one concession to the American market is them being marketed as "cookies" over here. In fact, the tag line of "Australila's most popular cookie" appears on the packet. I am willing to overlook this blasphemy figuring that whatever keeps them in the American market is a good thing. Any Americans reading this, go out and grab yourselves a packet and spread the word...you will be glad you did!